Connecting online orders with home measurements, courier visits and specialist work supported by AI.
READ THE CASE STUDYBUILT WITH PURPOSE. READY FOR BUSINESS.
Your business.
Your new website.
/ Planned, built and launched / Yours to own
A CLEARER DIGITAL FRONT DOOR
● ● ●WORDPRESS BUILD
MONOGRAPH®ABOUT COLLECTION CONTACT
FORM MEETS FUNCTION
Room for
something better.
Explore our approachThoughtful by design.01 — 03
✓
Built for the whole journeyFrom first visit to the right enquiry.
ILLUSTRATIVE DESIGN CONCEPT
CHOOSE YOUR WEBSITE.
01 / YOUR WEBSITE & PRICE
A complete website.
A price agreed together.
From the first conversation to a working website: we help plan it, design it, build it and get it online. Then we show you how to use it.
Let’s talk through what you need. A new brand, extra business tools or anything specific to how you work can be discussed on our call. We confirm the agreed work and any additional cost in your proposal.
See what you’ll getThe price shown is a starting point, plus applicable taxes. We explain any separate running costs, such as hosting or a Shopify plan, before you sign.
02 / WHAT YOU’LL GET
A complete working website, planned around what your business needs.
03 / HOW IT WORKS
Four stages.
One clear route to launch.
- 01
Understand
Tell us about your business, the people you want to reach and what you need from the website.
- 02
Shape
We agree the pages and content, then design how your website will look.
- 03
Build
We build your website, add the content and check that everything works on phones and computers.
- 04
Launch
We get the site online, show you how to use it and help with any issues in the first 30 days.
MEET ROY
Roy Glaser.
Your project lead.
I bring experience in websites, branding and the way businesses work behind the scenes.
My work has included a full rebrand and website rebuild for PRYTEK, connecting online orders with day-to-day operations for UPSTEP, and linking website enquiries with sales follow-up for NYCITYBLINDS.
At Webcraft Lane, you work directly with me to turn what your business needs into a complete website. We start with a conversation, agree the work and price, and put it in a contract before you pay anything.
Talk to Roy about your website04 / SELECTED EXPERIENCE
Different businesses.
The same attention.
Examples of Roy’s work across websites, branding and business operations.
A complete business rebrand, full website design and rebuild, connecting brand identity with the digital experience.
READ THE CASE STUDYBLINDS
Connecting website enquiries with the sales team, with AI reminders that helped reveal missed follow-ups.
READ THE CASE STUDYUPSTEPConnecting orders and operations
From order to production.
Connect the online order with the people and operations behind a personalised product.
The journey
We connected website orders, delivery and return of at-home measurement materials, specialist design work and production of custom orthotics.
Coordinating the service
Courier visits were coordinated around the customer’s availability at home. AI tools supported the orthotics specialist’s work, while the specialist remained responsible for the design used in manufacturing.
PRYTEKRebrand, design & website rebuild
A renewed identity. Rebuilt for the web.
A complete business rebrand, full website design and rebuild, delivered as one connected project.
Brand and design
We developed a renewed brand identity and visual direction, then translated it into clear website pages and a consistent way to present the business.
Website rebuild
We rebuilt the website around the new design, carrying the rebrand into a working digital experience. The project covered the business identity, complete website design and build.
NYCITYBLINDSWebsite enquiries and sales follow-up
Every lead. Every follow-up. In view.
Connecting website enquiries to the customer management system, with AI monitoring to flag missed follow-ups.
What we connected
We connected website enquiries to the customer management system and added AI monitoring across the sales process. Sales representatives received alerts when leads remained open beyond a defined period, plus reminders to upload materials after meetings.
What it revealed
The monitoring exposed gaps in follow-up: some sales representatives were not returning to their leads. With each lead costing the business more than $300 to generate, these unattended opportunities needed attention.
LET'S BUILD WHAT COMES NEXT
Tell us about
your website.
Tell us what you need or request a 30-minute introductory call. We’ll talk through your website and send you a proposal before you make any commitment.
No payment before we agree the work and sign a contract.
05 / BEFORE YOU START